Portfolio

Revised Brand Voice & Copywriting

Client: Kalman & Pabst

Segment: Photography / Videography / CGI

Context: Reposition from traditional photo studio to multi-faceted visual branding.

Project: Redefined the brand tone, voice and communication style leading to comprehensive web copy development.

"I’ve worked with Lisa for over two decades on projects spanning startups to Fortune 500 CPG brands. Her passion, creativity, and professionalism consistently shine through every initiative. Lisa combines deep consumer and brand insights with remarkable intuition, resulting in successful marketing strategies and exceptional copywriting. Her ability to reflect a brand’s voice is unmatched, and she genuinely cares about fostering long-term vendor-client relationships. If you’re seeking a trusted expert in strategic marketing or copywriting, Lisa is the ideal partner." - Jon Bobovnik, Creative Director at KP Photo and Owner at BBK United

Comprehensive Brand Relaunch

Client: TufTile

Segment: B2B Manufacturing

Context: Disjointed brand identity with inconsistent voice and no marketing program. (The original logo was refreshed to unify the brand; the client recently changed it.)

Action: Comprehensive brand relaunch; brand manifesto, refreshed brand colors, new website, brochures, blogs, print advertising, product & environment video, and drone shoots.

Note: January 2025 the client chose to modify their logo from brown/gold to red/yellow.

“It’s not easy to relaunch a company set in its ways, but Lisa makes it effortless. This was a multi-level project with multiple personalities. Her understanding of marketing and the ease that connected her with our team resulted in an updated brand that elevated us in the marketplace, providing better tools to support sales team and their customers. Lisa’s output is impeccable, and she seems to enjoy it. We liked working with her.” – Rich Rozwadowski, Director of Manufacturing at TufTile, Inc.

Multi-Tiered Content Blueprint

Client: CleopatraRX

Segment: Nutraceuticals

Context: Collaborated with CMO in the launch of a new company.

Action: Led copywriting for a new website, collateral, special events, press release, weekly blog (4.2k subscribers), and social media management.

“I’ve had the privilege of working with Lisa for nearly two decades and continue to be amazed by her extraordinary talent as a storyteller. She brings products to life, forging emotional connections that help readers understand their value. Her writing transforms even the simplest speck of dirt into something remarkable, blending empathy, knowledge, and meticulous attention to detail. Every word she crafts shines, making even the most ordinary product feel purposeful and extraordinary.” – Jaci Volles, Chief Marketing Officer at Jelmar, LLC. and formerly CleopatraRX, LLC.

Customer Facing Print Materials

Design Direction, Copywriting, Print Management

“Lisa is a seasoned brand strategist and copywriter whose work has been integral to Apura's marketing efforts since its inception. I've known her for nearly 30 years; her professionalism and ability to translate our brand's portfolio into value-added marketing initiatives have elevated our company's voice. Beyond her expertise, Lisa is simply a great person to work with. She's engaging, well-liked, and respected by our team. She has been instrumental in shaping our marketing success.” – Nancy Hughes, Chief Executive Officer at Apura Ingredients

Blogs & Newsletters

Audience Interests, Market Trends, Competitive Analysis, Content Development, Brand-Driven Copywriting

https://cleopatrarx.com/the-li...

“As the owner of a marketing company serving diverse clients, I’ve have been working with Lisa for over eight years. She has supported multiple clients with copywriting and storytelling, including monthly blogs (for 5 years), newsletters, email campaigns, literature, and website copy. She expertly tailors messaging to each client, industry, and audience. The difference in her work is clear—her copy reflects a strategic understanding of the brand's voice and message that elevates every project. She’s a true value-add, and all my clients genuinely enjoy working with her.” – Larry Goldstick, President at Capture Digital Marketing