About

As a strategic brand marketer, I understand that brand mission and content are inseparable. Together, they craft stories that connect, inspire, build trust, and spark lasting relationships. Each project begins with purpose, transforming narrative into a powerful bridge between brand identity and audience engagement. It's about intentional storytelling that breathes life into a brand, creating a meaningful connection that drives results. 

Expertise Rooted in: 

Food & Beverages

What we feed our bodies matters. Standing out in a market overflowing with choices means cutting through the noise. My approach to food and beverage storytelling is strategic and clear. It focuses on the benefits that genuinely resonate with consumers. It’s not just about what’s on the shelf—it’s about answering the WHY behind each choice.

Health & Wellness

As a marketer for the health and wellness industry, I bring brands to life by supporting their mission to promote longevity and well-being. Embracing health and wellness personally and intentionally, I understand its importance for a fulfilling life. I take pride in playing a key role in helping brands deliver their healthy life messages to end users while passionately supporting their initiatives.

Products

The marketplace delivers endless options to consumers. Standing out requires more than just listing features—it demands a clear and compelling story. As a strategic brand marketer, I align every product message with the brand’s core values. Whether it’s an innovative breakthrough or a time-tested favorite, every product must answer the question: Why this one? 

Services

Trust is the foundation of every service relationship. As a storyteller, I create a personal and reliable connection between provider and client. Every word plays a role in communicating promises, commitment, and integrity, ensuring the message resonates directly with those seeking services. It’s getting the client to the point of putting their trust the provider.

As a marketer and storyteller, Lisa brings products to life, forging emotional connections that help readers understand their value. Her writing transforms even the simplest speck of dirt into something remarkable, blending empathy, knowledge, and meticulous attention to detail. Every word she crafts shines, making even the most ordinary product feel purposeful and extraordinary.


- Jaci Volles, CMO, Business Strategist